April is Distracted Driving Awareness Month!

Ending Distracted Driving Should Be A Primary Goal For Your Organization

Distracted driving: It accounts for at least nine deaths and 100 injuries each and every day. In fact, one quarter of the 40,000 motor vehicle deaths that occur annually are attributable to distracted driving. April is the National Safety Council's Distracted Driving Awareness Month and is the perfect time for you to direct your employees' attention toward recognizing distractions so preventable auto accidents can be eliminated.

Daydreaming, eating and drinking, passenger activity, applying make up, and adjusting mirrors or the radio are all activities that can cause us to lose focus while we are operating a car or truck. Perhaps, the most dangerous of all driving distractions, however, is cell phone use. It is estimated that at least 1.6 million crashes are caused each year by drivers using their cell phones and texting. Employers should encourage their workers to put their phones away while driving and stress that it is never okay to text and drive. Pulling off the road in a safe place to make a call or use a device is the best option.

Wile most people envision distracted driving as a teenager using a cell phone behind the wheel, the problem is really a lot more complex than that. Only about 12 percent of fatal crashes involce cell phone use. Distraction also involves factors such as complancency, fatigue, and frustration. These factors can have a detrimental effect on our concentration, no matter how much experience we have behind the wheel.

So what can we do to prevent distracted driving? While there are many practices and habits that can be used to avoid driving dristractions, the best practice to preventin becoming a distracted driver to is "just drive" while driving. Don't eat. Don't apply make up. Don't read. Don't text. Just drive.

Use one of ERI's Driving Safety programs to emphasize the dangers of distracted driving hazards to your employees and to review the tips and precautions they can follow to help maintain concentration on the road and avoid needless distractions. Click here for a complete listing of Driving Safety programs and courses.



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